Brain Research                             "Neurons that fire together wire together."     D. Hebb, 1949
In the last century, scientists, notably Paul Bach-y-Rita, Michael Merzenich and Jon Kaas made forward strides in their understanding of the neuro-plasticity of the brain and how it affects regeneration following neural disturbance.
This research has implications as to how the brain assimilates and adapts to new information and indeed how this 'plasticity' allows it to undertake transformation with the right stimulation.

According to John Overdurf (2011)* "When you make associations between sensory experience and a feeling (or one concept or idea and another), neural circuits associated with each fire simultaneously (or very close to it) and begin making connections.  Depending on the intensity of the experience, duration and number of repetitions these circuits literally wire together."  Adding weight to Pavlov's scientific findings on association.  This can, for example explain how habits are formed - if, during a period of emotional upset/trauma, an individual finds that, for example, eating helps soothe their pain, they go on to associate food with comfort.

Overdorf continues that whilst "This happens automatically based on the experiences we have___ we can also direct that ourselves, too."  He goes on to suggest that "Hypnosis is one of the most effective ways to create new associations as well as change ones we don't want."
From the foregoing we can see the benefit of utilising Hypnotherapy to overcome unwanted habits by regaining control over our unconscious responses etc.
Please call Jo on 01255 863120, for further details or to book an initial consultation.



*Excerpt from an article entitled "What Do Neuroplasticity and Hypnosis Have to Do with Each Other?" by John Overdurf (2011).